Harry Potter Franchise (1997–present) Best selling book series spawns films, officially developed immersive fan sites, social media, video games, off-Broadway stage plays and spin-off films ( Fantastic Beasts and Where to Find Them and Fantastic Beasts: The Crimes of Grindlewald). This ARG included working voice mail phone numbers for characters, clues in the source code, character email addresses, off-site websites, and real locations in San Francisco. Dreadnot, an early example of an ARG-style project, was published on in 1996. Ong's Hat also incorporated elements of legend tripping into its design, as chronicled in a scholarly work titled Legend-Tripping Online: Supernatural Folklore and the Search for Ong's Hat. Ong's Hat was most likely started sometime around 1993, and also included most of the aforementioned design principles. Some early works include, but are not limited to: The term ARG was itself coined in 2001 to describe The Beast, a marketing campaign for the film A.I.: Artificial Intelligence. Many early examples took the form of what was to become known as alternate reality games (ARG), which took place in real-time with a mass audience. With the advent of mainstream Internet usage in the 1990s, numerous creators began to explore ways to tell stories and entertain audiences using new platforms. īy the 1970s and 1980s, pioneering artists of telematic art made experiments of collective narrative, mixing the ancestors of today's networks, and produced both visions and critical theories of what became transmedia. Some, however, have traced the roots to Pamela: Or, Virtue Rewarded (1740) written by Samuel Richardson and even suggest that they go back further to the roots of earliest literature. The origins of the approach to disperse the content across various commodities and media is traced to the Japanese marketing strategy of media mix, originated in the early 1960s. During early ages when many people were illiterate, narratives were passed on verbally, through "live theatre" where they were acted out, sermons, songs and/or illustrations. The earliest example of this would be the Bible. There is also a history describing pure transmedia: the book is an exact prequel to the film, ending at the exact moment prior to the films beginning. When it comes to strict adaptation in transmedia storytelling which is translating one medium to another: a book becomes a film, a comic becomes a video game. An effective strategy of transmedia storytelling does not take a passive approach, instead engages with popular culture making a story its own and providing new context. Transmedia storytelling is how well a story is comprehended across media. Some effective strategies in transmedia storytelling include producing a fresh perspective on the original material and its original context across a new form of media. Transmedia storytelling is a narrative structure that breaks through both language (semiotics) and media (narratology). Often the same text may create different kinds of implicit consumers. Scolari goes on to show how semiotics and narratology are ways to analyze transmedia. 
Narratology looks at how structure and function factor into narrative with regards to its themes and symbols. Semiotics is the "science of signs" and a discipline concerned with sense production and interpretation processes. Transmedia storytelling can be related to the concepts of semiotics and narratology.
Importantly, these pieces of content are not only linked together (overtly or subtly), but are in narrative synchronization with each other. In order to achieve this engagement, a transmedia production will develop stories across multiple forms of media in order to deliver unique pieces of content in each channel. Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling) is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies.įrom a production standpoint, transmedia storytelling involves creating content that engages an audience using various techniques to permeate their daily lives. ( November 2014) ( Learn how and when to remove this template message) Statements consisting only of original research should be removed. Please improve it by verifying the claims made and adding inline citations. This article possibly contains original research.
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